Research Techniques For The Creative Media - 1744 Words

Research Techniques for the Creative Media Industries Qualitative and Quantitative: There are two types of research: qualitative and quantitative. Qualitative research is exploratory research – such as looking at and analysing people’s behaviours, values and opinions or aspirations. Types of qualitative research that are available are customer feedback, videos or interviews and open answer questions. Qualitative research is more in detail than quantitative would be as qualitative explores what people think about a certain subject and how other people’s opinions change and differ from one another.There are several pros and cons of qualitative research – and advantage of qualitative research is that you are able to explore topics in more depth and more detail, often less expensive, do not need to recruit as many participants or use extensive methods so you are able to get more research without spending a lot of your budget which is highly recommended and it also fills in the gaps left by quantitative research and data. Cons of qualitative d ata also vary like one major disadvantage of qualitative research is that it cannot quantify how many of your audience answer one way or another. Another disadvantage is that this makes it extremely difficult to create any type of solid statistic, qualitative data is also quite time consuming due to the extensive questions and exploratory research. Qualitative data also has unstructured information, this makes it hard to interpret as wellShow MoreRelatedUnit 3 Research Techniques For The Creative Media Industry3269 Words   |  14 PagesUnit 3 Research Techniques for the Creative Media Industries Assignment 1 When working in the creative media industry you will need to do a lot of research and will come across the terms, primary, secondary, quantitative, qualitative, market, audience and product research a lot. The reason for this is because they are the different types of research you will need to use when gathering information that you need. Primary research is any type of research that you collect yourself. There are manyRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1392 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interestRead MoreResearch Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.1386 Words   |  6 Pages1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest toRead MoreChanging Face of Indian Advertisements1456 Words   |  6 Pagesconsumer connects with promotional techniques used by advertising industry in India. The advertising industry in India is changing at a very fast pace. The promotional techniques that are now being used by the companies is focusing on a social cause and using common people as their brand representatives rather than using celebrity faces. Television, often called â€Å"king† of the advertising media has been constantly facing challenges from not only the digital print media, but also from the internet adsRead MoreDifferent Sources Of Information And Forming New Facts1203 Words   |  5 PagesResearch in the media industries is investigating different sources of information and forming new facts to suggest innovative outcomes. Quantitative Research and Qualitative Research are the two main methods of research. The different types of research methods carried out by the creative media industries are: Audience, Market and Production Research. Market research is the process of gaining the relevant information to identify the demands of any gaps in the market. Questionnaires are frequentlyRead MoreTraditional Ideas Of The Screen1348 Words   |  6 PagesTraditional ideas of ‘the screen’ have been challenged by recent developments in media technology in various different ways. The screen can be referred to in multiple ways such as a cinema screen and a computer screen. In ‘The World Viewed: Reflections on the Ontology of Film (1971), Stanley Cavell believes, â€Å"A screen is a barrier†¦It screens me from the world it holds - that is, makes me invisible. And it screens that world from me - that is, screens its existence from me.† After reading what CavellRead Moresales development and Merchandising Essay1212 Words   |  5 Pagesï » ¿Task A Research report describing the elements of the product in a business and services context After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include: a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2) b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3) Read MoreMCKI Assignment1508 Words   |  7 Pagesfront sheet Qualification Unit number and title Pearson BTEC Level 5 HND Diploma in Creative Media Production Unit 16: MANAGING COMMUNICATIONS KNOWLEDGE INFORMATION Student name Assessor name FESTUS EDOBOR Date issued Completion date Submitted on 05/11/2014 Assignment title Assignment: MANAGING COMMUNICATIONS KNOWLEDGE INFORMATION I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: GRADE DESCRIPTORSRead MoreSop Essay Examples824 Words   |  4 PagesTwenty years commercial experience within the creative industries has taught me that the process of creative interaction is often collaborative and has allowed me to develop tactful communication skills, building relationships between colleagues, clients and suppliers. Consequently, my training in photography and graphic design combined with media and communications consultancy experience continues to influence my independent photographic and educational practice. My professional interest in editorialRead MoreInternet Marketing1291 Words   |  6 PagesAssignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner can: |Evaluation checklist | |On successful