Consumer Traits and Behaviors

Consumer Traits and Behaviors Today we have umpteen an(prenominal) choices as a consumer. Because of the many options we have we face tough decisions on what products to procure. As we be faced with these tough choices we tend to choose those products and services we tooshie easily justify in our mind. Usually the easiest choice is a product or service that we justify as a need verses a want. Marketers ar faced with the question of how many options should they offer the consumer. This will depend on whether the decision concerns something congenial and luxurious or something more than practical (Martin, 2011). In at onces consumer environment making decisions can be ingenious and there are many factors that influence our decisions. Our intention is to draft the psychological and social demonstratees that influence consumer behavior and the parting these processes piece of cake in marketing communications. Identify tercet Psychological and br otherly Proce sses that may Influence Consumer Behavior thither are many psychological processes that are consistently adventure in the mind of individuals that work the way that they react to and maintain reading. Behavior, feelings and decision making are all influenced by these processes. In turn, these processes influence an individuals behavior as a consumer. One such process is perception.

This process illustrates the relationship amongst the subconscious mind, perception and action. Its similar to the phrase scalawag see monkey do. People mimic expressions, postures and gestures of other masses based on their perception of them. Advertiseme nts that feature celebrities that people adm! ire trigger certain(a) feelings within consumers. Bhat and Reddy (1998) define brand emblem as an information prompt. It is available for consumers to determine product whole step and to trigger their go through behaviors (Chen, C. et al. P. 2). A consumers perception of a brand will rock them to make a purchase just if not more so than their understanding of its features. In the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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