Knowledge of the environment is the cay to achieving competitive advantage to better deal with economic, social, legal, scientific and inborn environmental forces. The specific environment (SE) deals with all open entities, sight and groups, which interact with the organisation. Each organisation has a plain SE which is expressed in forms of stakeholders; groups directly affected by the organisations’ work such as its employees, customers, suppliers et al. Costco’s SE elements are determine below. Customers Costco identified its target market early and set a business strategy encompassing this market. ! Costco attracts a “ farm living organism of urban sophisticates”[i], consumers who want luxury items at bargain prices and gazump up the income to embrace Costco and its fixed markup percentage. In recent age they sire grown this customer base from wealthy niggling business owners to the expanding ‘dual income’ households....If you want to get a overflowing essay, high society it on our website: BestEssayCheap.com
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