Effectiveness of Nautica\'s Advertising Campaigns

I found this print ad on the September fill in of Maxim mag. The reason wherefore it was published in this pickup is because Maxim is a favourite Mens magazine that has a lot of well-ordered subscribers. Maxim is written for young, sea captain men who be confident, intelligent, day-to-day concourse. It serves as both a fun and informative publication, delivering a healthy balance of affectionate service with a clownlike tone. Editorial features include articles on women, food, work, sports, fashion, and sex. Even women enjoin this magazine so it is unfair to rate that only men read it. While browsing by its pages I saw a lot of marketing gimmicks by companies enticing consumers to buy their products. just about border on the offensive side, while others attempt to line by evoking foresees of simple notwithstanding powerful images. This is what caught my eye when I saw the ad for Nautica.\n\nWhat do a famous model-actress and a regular looking computed tomograph y have in frequent? According to the latest Nautica ad, they opt the similar brand of clothing. In a visually stunning yet simple ad, Nautica combines a beautiful renown and an total looking guy in Nautica clothing, creating a rattling effective, coaxing ad. Not only does the ad imply sensational existent through clothing, it appeals to a readers entrust for sex, achievement, autonomy, and prominence, through the picture it uses.\n\nFrom the precise first glance at Nautica Jeans ad, the viewer is immediately get across with a singularity of image placing a celebrity and an just person on the same page as common, unremarkable citizens. Different styles, colors, and status of people and clothing exist, but the ad encourages people to make no distinction between them because they atomic number 18 side by side. As a result, the consumer is coerced into visualizing themselves in those clothes, clothing the most casual tee shirt and jeans of Shannon Elizabeth. The idea th at a celebrity shares the same taste in clothing with you is certainly very attractive and truly, it is implied, Nautica clothes are for anyone, even the rich and famous.\n\nCelebrities are used in the ad to create a touch of prominence, affluence, and achievement. Almost everyone wishes they could look, or at least dress, like mortal famous. Nautica advertisers allow readers to think they can. Throwing on a Nautica jeans worn by Shannon Elizabeth makes you feel much more than powerful....If you want to get a full essay, order it on our website:

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